Freelance Journalist and Editor
Self-employed
Sep 2017 - Present
I offer my services as a content writer, editor and journalist to a variety of publications. My topics of expertise include food, travel, culture, arts, lifestyle, health, real estate and finance. I have particular experience writing SEO content, and am familiar with SEO guidelines and best practices for written content.
Previous publishers and clients include:
• Realestate.com.au
• The Urban List
• The Culture Trip
• Broadsheet
• Normal
• e-Choice
• Mercedes Online
• Lifestyle.com.au
Content Writer and Editor
REA Group
Oct 2018 - May 2022
• Writing and editing branded and native content for Realestate.com.au
• Writing and editing articles for Realestate.com.au Lifestyle, News and Guides • Turning commercial briefs into captivating editorial content
• Writing and editing for SEO
• Conducting interviews
• Working with video and data teams to create and synthesise content
• Editing images
• Sub-editing
Editor - Lifestyle
Foxtel Group
Dec 2015 - Sep 2017
• Writing, editing and publishing content across the Lifestyle pillars (food, home, health, lifestyle, travel etc)
• Using Google Analytics to compile weekly traffic reports and distribute to wider team
• Developing and implementing editorial strategy and content plans in order to meet Lifestyle’s online traffic targets and consumer needs
• Developing content series ideas and inform the development of new strategies through video, social, etc.
• Sourcing and editing contributor content, including articles and recipes
• Implementing SEO strategies across the website
• Working with Lifestyle’s marketing, commercial, production and creative teams to implement editorial and brand strategies
• Create monthly eDMs
Note: Sadly, this website was taken down by Foxtel in 2020.
News Writer
Mamamia Women’s Network
Feb 2015 - Aug 2015
• Writing news, viral and celebrity posts in the morning as required, as well as writing bigger investigative news pieces throughout the day
• Loading posts to WordPress (including image selection and SEO) and republishing news content from partner outlets
• Pitching to the editors outlining what is making news, and which stories to watch throughout the day
• Overseeing the growth of the Mamamia News Facebook page (including daily scheduling of Facebook posts)
• Helping train new casual staff as required
Journalist
SheSaid
Jul 2014 - Feb 2015
• Writing and editing articles for shesaid.com.au and its international sites in the United States and Singapore
• Using analytics to inform content strategies
• Assisting with social media management
Public Relations Consultant
Foresight Communications
Apr 2012 - Apr 2013
• Writing media releases
• Preparing contact reports, agendas, WIP reports
• Preparation of weekly newsletter for clients
• Preparation of quarterly magazine for clients
• Liaising with clients, stakeholders and relevant contacts
• Liaising with MPs, staff and department officials
• Assisting with hosting of functions, conferences, luncheons etc.
• Representing the company at industry functions
• Managing social media on behalf of clients (Twitter, Facebook, YouTube, Wordpress)
• General office duties
Writer/Journalist
2threads.com
Oct 2011 - Apr 2012
Producing blog-style posts on celebrity, fashion, culture and entertainment.
Reporter
WIN Television
May 2011 - Jul 2011
• Sourcing stories of interest to Central West NSW
• Script writing reports for prime time television news • Reporting (on camera and via V.O)
• Conducting interviews
• Building relationships with the local community
Journalist/Producer
2MCE/Community Radio Network
May 2010 - May 2011
• Producing a half-hour, youth-focused politics program, broadcast nationwide on the Community Radio Network
• Hosting a fortnightly program
• Sourcing and developing 'hot topics' for each program
• Conducting interviews
• Script writing
• News writing and reading
• Editing sound clips